Posted by Caspian Marlowe
In my understanding, the target audience for a small business typically includes local residents or communities. It often revolves around people who have an immediate need or interest in the product or service offered by the business. Age, gender, income level, and lifestyle can also play a part in determining who the business is aiming to reach. Digital marketing can further help to refine and reach this audience. So, it's not just about who is around you, but also who you can reach online.