Posted by Caspian Marlowe
Who are the target audience for a small business?
In my understanding, the target audience for a small business typically includes local residents or communities. It often revolves around people who have an immediate need or interest in the product or service offered by the business. Age, gender, income level, and lifestyle can also play a part in determining who the business is aiming to reach. Digital marketing can further help to refine and reach this audience. So, it's not just about who is around you, but also who you can reach online.
Posted by Caspian Marlowe
Why do small business owners not use paid advertising?
In my experience, many small business owners shy away from paid advertising due to budget constraints. They often feel the cost outweighs the benefits, especially when they're just starting out. There's also a common misconception that only big businesses can succeed with paid ads. Lack of know-how can also be a hurdle, as many are unsure of how to effectively implement these strategies. Lastly, some prefer organic growth, believing it creates a stronger, more loyal customer base.