Posted by Caspian Marlowe
Why do small business owners not use paid advertising?
In my experience, many small business owners shy away from paid advertising due to budget constraints. They often feel the cost outweighs the benefits, especially when they're just starting out. There's also a common misconception that only big businesses can succeed with paid ads. Lack of know-how can also be a hurdle, as many are unsure of how to effectively implement these strategies. Lastly, some prefer organic growth, believing it creates a stronger, more loyal customer base.